These numbers dwarf, for example, box office sales of the U.S. Commercial casinos took in over $34.1 billion in 2007 (see Figure 2.1), and tribal casinos took in $26 billion, according to the National Indian Gaming Commission, in National Indian Gaming Commission Newsletter (summer 2008, ). Gambling is one of the most popular leisure activities in the country. Illegal gambling has always flourished, and opinion polls show that most Americans support legal gambling opportunities, particularly lotteries and casinos. In other words, the industry grows and spreads into new markets because the public is eager to gamble. Gambling proponents argue that demand drives supply. Like any business in a capitalist society, the gambling industry is driven by the principles of supply and demand. SUPPLY: GAMBLING OPPORTUNITIES AND OPPORTUNISTS DEMAND: THE GAMBLERS Chapter 2 Supply and Demand: Who Offers Gambling? Who Gambles?
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